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About seventeen years ago, my mom became a breast cancer survivor. Four years later, she became a double survivor, very thankfully. Since that time, the breast cancer cause has been one that's very close to me, whether it's contributing through races and donations or really any other type of support possible. This is why I love the fashion industry and the "girl power" attitude that comes with it. Over the years, many fashion and beauty brands have come to participate in the cause, so it's very easy to get involved or contribute money through various "pink" efforts. Now, so many national companies are on board, not just in fashion and beauty, but food, tech, activewear and many other genres of business. I'm so thankful that such a large number of companies get on board so that more people struggling now and in the future can have success stories like my family's. I love you, mom, and I'm grateful every day for your fight.
-E

food
Chop't salads, Panera bread and Crumbs Cupcakes are just a few food outlets that contribute to BCA efforts, both with financial contributions and specialty food items and containers that signify the cause.

beauty
Tons of beauty brands participate in BCA efforts with different pink beauty offerings the contribute to the cause. Amongst them are popular brands Essie, Ralph Lauren, Bobbi Brown, Bumble and Bumble, Clinique, Estée Lauder and Paul Mitchell.
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Image via: BobbiBrown.com
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Image via: Clinique.com
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Image via: EsteeLauder.com
fashion
Fashion brands are also quick to get on board with the cause. Big names like White House Black Market, Rebecca Taylor, Ann Taylor and LOFT, Lilly Pulitzer, Van Cleef & Arpels and Coach all have clothing, accessory and jewelry offerings as contributions.
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Image via: LillyPulitzer.com
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Image via: Vancleefarpels.com
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Image via: RebeccaTaylor.com
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Image via: Loft.com
bonus: sports! love from the men
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The NFL really goes all out with their "Crucial Catch" campaign. Goalpost protectors, shoes, mouthguards, gloves, cheerleaders' uniforms, refs' accessories are all in pink for the cause. Image via: FoxBusiness.com
 


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