Oh, the man coat. It's tricky because how many is too many to own? Well, you should honestly probably own at least three legit winter coats. But then it gets messy with other seasons. Let's stick with the winter three. 

Get a casual coat that keeps you warm. It's up to you which form this can take (puffer, windbreaker, quilted, etc), but it just needs to be warm and good quality. And probably have a hood if you're opposed to other head warming options. The other two might seem redundant, but once you have to wear a suit in the freezing cold, you'll know why you need both a shorter and longer nice coat. The shorter one, like a pea coat type style, can be worn in both nicer and more casual situations. These pair well with scarves and should be purchased in a versatile color, like navy, black or gray. Patterns are okay in moderation. The coat should look good with all of your casual to nice clothes. The longer one should work over all your suits. Nothing ruins a look like your suit jacket or blazer being longer than your coat. Awkward. Now for option examples:
casual
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Canada Goose
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The North Face
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Patagonia
short
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Brooks Brothers
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Bonobos
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Todd Snyder
long
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J.Crew
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Paul Smith
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Banana Republic
These are, obviously, just a few examples of successful coat choices. Anywhere from your favorite store to your aspirational label will make outerwear, though not always in every variety. Shop around until you find some you like. Needless to say, cheaper ones aren't going to be as good of quality, but just because a coat is expensive doesn't mean it will keep you adequately warm. Try it on! You should be uncomfortably warm if you're wearing it inside for too long. Remember to consider fit, especially since this is going to be layered over your entire outfit. Then shop for the perfect scarf.

Just a quick note on other seasons: it's a good idea to own a trench coat plus another lighter coat, which can most likely be casual, for spring and fall. And don't forget vests! These come in handy during transitional times, too.
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