why I love it: On days when you're really trying to make a beauty statement via lip color, you really want something that packs a punch in terms of color saturation. The last thing you want from a lip color is for it to be disappointingly sheer, requiring too much time layering just to have it wipe off immediately. Well, this lip color is the answer to any woes you might possibly have. I have the "Icon" and "Raven" shades. The former is a true red that makes me feel old Hollywood glamorous every time I wear it, and the latter (pictured above) is a coralish/orangish red that is the perfect choice for when I need something just a few blocks from classic. Jessica Alba wore "Riviera," their perfect shade of orange to the 2013 Golden Globe awards and I haven't been able to stop thinking about it ever since. Apart from the colors being absolutely perfect and coming in a range from neutral and feminine to bold and head turning, the colors are truly opaque and one swipe on each lip is pretty much all you need. You apply the color like gloss, but it has the consistency of lipstick and it stays on for hours. I just wore "Raven" yesterday from about noon until 10PM, eating, drinking, talking and generally living in between and only had to reapply the color once. I would say the only thing to potentially improve the color is to add a clear gloss on top if that's the look you're going for. If matte is what you want though, nothing extra is needed. The tubes seem small, but when you need so little so seldom to get the same coverage and staying power as other lip products, you don't need one the size of your normal gloss.
where to get it: hourglass.com, $28
*Note: the colors on the Hourglass website seem a little off on my computer screen. A little extra research into the true appearance of the shade might be required!